Headshot of Mike Mullinger, President of Pier One Yacht Sales

Florida’s Premiere Yacht Broker is Navigating the Shift

The yacht brokerage industry has always kept premier client service and satisfaction as the top priority, but how to deliver on that service has been evolving. Traditionally, yacht brokers relied on platforms like YachtWorld to showcase their listings, connecting buyers with their dream vessels. However, the tides are turning, and the industry is experiencing a transformation as brokers increasingly harness the power of social media and alternative marketplaces to reach a broader audience.